The recently concluded ibtm arabia created the first all-inclusive MICE event in the Arabian Gulf for international and regional suppliers and buyers.
“Our strategy is to mutually match quality of both buyers and suppliers ensured their compatibility with each other. We also wanted to create a strong community in addition to the valuable pre-scheduled appointments,” said Lois Wilcox, exhibition manager, ibtm arabia.
The event delivered more than 3000 mutually matched and pre-selected appointments over the two-days of business meetings. The new event format attracted 28 of the emirate’s hospitality, event management and MICE partners. International buyers from 36 countries represented corporations, associations, and agencies.