IHG and Novum plan major European expansion

InterContinental Hotels Group (IHG) and Germany’s NOVUM Hotel Group have announced the signing of a Multiple Development Agreement (MDA) spanning 20 hotels across Europe in markets such as Germany, Austria and Netherlands.

The MDA is the first venture together between both companies.

IHG currently has over 650 hotels in Europe, including 64 hotels in Germany, and is going from strength to strength in a market that is seeing continued expansion.

Hamburg-based NOVUM Hotel Group currently has 99 hotels across Germany including its own brand hotels, and those developed in partnership with IHG will be franchised.

Ron Shepherd, chief development officer, IHG, Europe, said: “Europe is growing at pace and we are well positioned to take advantage of the appetite for branded growth. We cannot wait to kick off the beginning of this long-term partnership with NOVUM Group.”

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