IHG announces new global marketing team
The team will beheaded by Nina Bibby whilst continuing in her role as senior vice president,worldwide brand management, reporting directly to Chief Marketing Officer (CMO)Peter Gowers.
The new globalbrand management leadership structure will focus on aligning worldwide brandstrategy, uncovering real consumer insights and turning them into practicalmarketing actions worldwide.
The team will beresponsible for innovation, insights, architecture & design, capabilitydevelopment and performance strategy and planning across all brands, as well ahaving direct responsibility for the development of mainstream hotel brandsHoliday Inn, Holiday Inn Express and Crowne Plaza.
Gowers said: “Thisleadership restructure will lay the foundation for us to deliver clear brandpropositions for our hotel owners. It will help us strengthen our global brandidentities and develop real brand innovation and differentiation while aligningour worldwide marketing activity to create great hotels guests love.
The company’sflagship brand InterContinental Hotels and Resorts will continue to retain itsown dedicated worldwide brand development team, headed up by senior vicepresident Jenifer Zeigler, who reports to Gowers.
IHG recentlyannounced the appointment of Gowers to chief executive of its Asia Pacific region,a post he will take up on November 1, 2007. The company is recruiting a newCMO.
Gowers said: “Itis important we keep our people, our brands and our performance moving forward.These marketing changes have been work in progress for some time to build brandcontinuity for the future and help us deliver on-going business success.”
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