IHG brings boutique brand to Oceania

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Hotel Indigo Brisbane Fortitude Valley
Hotel Indigo Brisbane Fortitude Valley

InterContinental Hotels Group (IHG) will launch its upscale boutique brand, Hotel Indigo, in Oceania for the first time, following the signing of a new management agreement.

The company has penned a deal for a new-build hotel in Brisbane, which is expected to open in 2020. Once complete, Hotel Indigo Brisbane Fortitude Valley will form part of a mixed-use development which will also include residences, office space and retail outlets.

“Since late 2014, we have worked tirelessly to find the right partners and locations for the launch of the Hotel Indigo brand in Australasia,” said Karin Sheppard, AccorHotels’ chief operating officer for Australasia & Japan. “We could not be more thrilled to have secured this ideal site for our first Hotel Indigo signing.

“We expect Hotel Indigo Brisbane Fortitude Valley to be the leading lifestyle boutique hotel in Brisbane, bringing a new and vibrant experience to the city,” she added.

IHG currently has 26 hotels operating in Australia under four brands: InterContinental, Crowne Plaza, Holiday Inn and Holiday Inn Express. Hotel Indigo made its Asia Pacific debut in January 2015 with the opening of Hotel Indigo Bangkok. The brand has since expanded to Singapore and will arrive in Bali’s Seminyak area in 2017.

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