IHG offers dynamic pricing to corporate accounts
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InterContinental Hotels Group (IHG) is inviting preferred business accounts in Asia Pacific to move to a dynamic pricing model, rather than standard contracted rates. The hotel group said it the move is aimed at addressing growing demand among corporate travel managers for more flexible and market-sensitive hotel rates.
“Corporate travel managers should feel confident they have access to the best possible rates in our hotels. This model guarantees they will pay less than any other unrestricted rates in our hotels, every day of the year,” said Gary Rosen, Vice President, Sales & Marketing, IHG Asia Pacific.
Under IHG’s dynamic pricing model, preferred accounts will negotiate a set percentage discount off the best unrestricted, daily market rates at any of its hotels. It will also bring its pricing in line with other sectors of the travel industry - such as airlines - where travel managers have learnt to take advantage of advance booking patterns and market conditions to further reduce expenditure.
“We already have a number of preferred accounts on this model. The feedback has been positive, especially as these corporate customers usually end up paying less than their RFP-contracted counterparts,” Rosen added.
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