InterContinental Hotels Group (IHG) has unveiled its ‘next generation’ guest experience for its Holiday Inn Express brand in Europe.
Developed following feedback from guests, the new concept is designed to meet the needs of “Smart Travellers”, IHG said.
It will involve an overhaul of hotel lobbies, dining areas and guest rooms, while the brand’s service delivery is also being completely revamped, and a new food and beverage concept is being tested. The latest smart technology is also being piloted.
Guest rooms will be fitted with Smart TVs that enable guests to stream their own media from a personal device or log in to apps such as Netflix using the hotel’s Wi-Fi which is included in the room price.
The room also features a flexible work/rest corner where the traditional desk has been removed and replaced with a comfortable chair and table that can be moved around the room and has multiple USB ports to charge devices.
A larger bed features a padded noise-reducing headboard inspired by business class airline seats. The bed is dressed with four pillows providing guests with two choices of pillows (two soft and two firm).
IHG Rewards Club members will be able to check in through the IHG App or online prior to arrival. When they arrive at the hotel, guests will be shown their room location and its proximity to the stairs, elevators and emergency exits via tablet screens. Where possible, the guest is offered a choice of room.
A new Express Café & Bar will dine-in and takeaway breakfast options as well as all-day dining.
IHG has worked with design agencies IDEO and Forpeople to develop the concept.
Commenting on the development, Mike Greenup, vice president, Brand Management, Holiday Inn Brand Family, Europe said: “A hotel room is no longer just a place to sleep and our approach to technology and service starts with understanding our guests and their needs across the entire guest journey. This investment in guest insight and innovation is enabling us to stay ahead of the game.”