IHG Priority Club launches online game
Members of the InterContinental Hotel Group’s (IHG) Priority Club Rewards scheme can score thousands of loyalty points for simply answering travel trivia questions in a new online game, ‘Win It in a Minute’. Priority Club Rewards is the first hotel rewards scheme to launch an online gaming platform where members can win loyalty points by competing against one another. Each round takes less than one minute to play – players have a maximum of 12 seconds to answer each of their five daily questions.
IHG noted that there is a global trend toward businesses integrating games into marketing and advertising initiatives. Joel Brodie, CEO & founder of Gamezebo.com, the online games news and reviews community website, wrote; “The power of games to affect consumer behavior is almost limitless… This is clearly the future.” Additionally, Forrester Research, Inc. reported that 40 percent of US frequent travellers play online games.
“Our research has consistently confirmed that Priority Club members appreciate new and unique ways to engage with the program and earn more points,” said Don Berg, IHG’s Vice President of Loyalty Programs. “‘Win It in a Minute’ gives them a great opportunity to do both and compete with other members in a fast-paced and fun, online game. We are confident that as we continue to build our gaming platform, it will make Priority Club Rewards more valuable and engaging for our members.”
How to win Priority Club points through online gaming:
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