IHG signs deal with Saga
Contributors are not employed, compensated or governed by TD, opinions and statements are from the contributor directly
InterContinental Hotels Group (IHG) has signed a multi-million pound deal with Saga, the over fifties holiday specialist, to become the exclusive hotel provider for Saga’s short breaks* programme. The three year deal is effective from January 2010.
IHG will offer over two and a half million Saga customers competitive room rates and food and drinks discounts in over 200 Crowne Plaza, Holiday Inn and Holiday Inn Express hotels across the UK and Ireland. The short break rates will be accessed either via www.saga.co.uk/shortbreakdeals or by calling the Saga booking line on 0800 015 7335, set up and serviced by IHG.
Jane Bednall, commercial vice-president, UK & Ireland, IHG said: “The Saga deal is testament to the strength and quality of our brands and will help us continue to grow our leisure guest base in 2010. We look forward to welcoming Saga customers to our hotels across the UK and Ireland where they will get a quality night’s sleep at a great price.”
Susan Hooper, chief executive officer, Saga Holidays said: “This new partnership is excellent news for Saga Holidays customers when they holiday in the UK and Ireland for short breaks. We stay committed to giving our customers the best prices possible and look forward to a successful partnership with InterContinental Hotels Group.”
Saga will notify customers of the new IHG partnership through a direct marketing and email integrated campaign.
-ends-
Comments are closed.