IHG’s record signings in Asia Pacific
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InterContinental Hotels Group Asia Pacific grew new signings at a record pace last year, adding nearly 100 new hotels to its regional pipeline. That means an average of one new hotel signed every four days.
Seven in 10 signings were for hotels in Greater China, the region’s fastest growing market. In total, IHG now has 218 hotels in operation and 157 hotels in the development pipeline across Asia Pacific. Globally, IHG signed 873 new hotels in last year, accounting for 125,533 rooms. These figures were revealed as IHG reported a record 2007.
It China, the fastest growing region for IHG in Asia Pacific, it has announced five new hotels, including Crowne Plaza Century City Chengdu, expected to be the largest Crowne Plaza hotel in the world with 1,500 rooms. Others are the entry of InterContinental Hotels & Resorts into Guangzhou and Suzhou, the introduction of Crowne Plaza Hotels & Resorts in Hong Kong, and the launch of Holiday Inn in Nanjing.
In Japan, eight hotels were co-branded as ANA InterContinental and ANA Crowne Plaza last year. following the launch of IHG ANA Hotels Group Japan. Additionally, two ANA InterContinental resorts in Okinawa will be co-branded by 2009.
Gowers added: “IHG continues to expand our brands across the region and further strengthen our leadership position in key markets such as China and Japan. We plan to make our brands the first choice for guests which in turn will generate solid returns for our owners. At IHG, we strategically put the right hotel brands in the right locations and as a result our guests and hotel owners have shown increasing preference for our brands. We are thrilled with our 2007 regional full-year results, and we are well-positioned to deliver continued growth across the region.”
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