Bollywood’s grandest and most glamorous celebration, the International Indian Film Academy (IIFA), kicked off on Thursday in Canada.Dubbed the Bollywood Oscars, the three-day event would see some stars such as Salman Khan, the Bachchans – Amitabha, Abishek and Ashwariya – Rani Mukerjee and Katrina Kaif giving it a miss for varied reasons.Nevertheless, others such as Shah Rukh Khan, Anil Kapoor, Saif Ali Khan, Kareena Kapoor, Priyanka Chopra, Dharmendra and Jermaine Jackson are there.Canada in general and Toronto city in particular have gone all out to make best use of the film event to boost trade, business and tourism with India.Canada, considered a “faraway country” because of the physical distance, has been courting India and it has been getting closer, thanks to setting up of a tourism office in India, many delegations from Toronto, plus political will.The federation of chambers of commerce and industry has also shown interest to use the occasion to boost the bottomline.The renaming of a road after Raj Kapoor and the screening of his movies is sure to add to the sentiment of greater India-Canada contacts in various fields.IIFA, an annual event, is a three-day extravaganza starting 23 to celebrate Indian cinema on international shores. The event made its debut at the Millennium Dome in Greenwich, Britain, in 2000. This year the event makes its North American debut.
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