Illusions look to strengthen presence in Asia
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The Asian market has been a learning ground for Illusions who are keen to expand their product portfolio and brand awareness. Talking to Travel Daily Middle East, Jessica Wong, general manager – Asia, Illusions Online explains that business in Asia is a bit different from other parts of the world.
“There are some challenges here which are unique like the currency and product awareness. However, these are not impossible to overcome. Our plan is to offer the market a product that is different. In order to strengthen our presence, we are looking at taking on new sales managers in different parts of Asia.”
Having the right team in place works well with the right product, keeping this in mind, the company is very optimistic about the iWTX product. “Our products are well-received but the most sought after and highly-saleable product is the iWTX. There are several plans to expand offerings of the product and add more features such as enhanced inventory for hotels, services and low cost carriers,” added Wong.
Taking a regional perspective in terms of product adoption, the Indonesia, Thailand and Philippines markets are more receptive to iWTX. There is also keen interest shown from mature markets such as Singapore and Malaysia.
With a strategic plan in place to capture a sizable share of the market, Wong explains that technology is the way ahead and most companies in Asia realise the need to be online. Citing an example, Wong adds in Indonesia and Philippines, there are not many wholesalers who contact hotels directly in this case, we are talking about a majority of them being retailers. This is where iWTX will work for their business.
Finally rounding up the company’s future plans, Wong says: “The expansion of iWTX will see the team in Asia expand accordingly. We expect increased growth once the product is completely rolled out into the market. Plans are also underway to expand into new markets within the next six months.”
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