Dubai’s Department of Tourism and Commerce Marketing (DTCM) hosted a B2B road show across five key cities. The event was held with the aim of further increasing number of visitors to Dubai from its second biggest source market.
As part of a multi-pronged 2014 marketing strategy to further boost overall number of Indian travellers to Dubai; the road show was be held in New Delhi, Kolkata, Chennai, Bangalore and Mumbai. During the five city visit, the delegation led by Dubai Tourism interacted with over 700 Indian retail partners.
Issam Kazim, CEO of Dubai Corporation of Tourism and Commerce Marketing, said: “India consecutively ranks as the second top source market globally for visitor traffic into Dubai. In 2013, the total number of Indian visitors totaled 888,835 representing a 16.34% increase over 2012 and the current first half 2014 figures indicate a healthy trend, with more than 490,000 Indian guests staying in our hotels between January and end June 2014. Our B2B workshops play a vital role in facilitating overall number of inbound travelers into Dubai.”
The 17 member Dubai delegation comprised of Emirates Airlines, Sofitel – The Palm, Bonton Tours & Travels, Atlantis – The Palm, Discovery Travel and Tourism, Joher Travels and Tourism, Kempinski Hotel Mall of the Emirates, Lama Desert Tourism, North Tours, Ramada Plaza – Jumeirah Beach, Royal Arabian Tours, Royal Gulf Tourism LLC, Sea View Hotel / Royal Ascot Hotel, Travco Travel, Warwick Hotel Dubai, White Sands Tours & Travel & Yoko Tourism.