Indian travel agencies need to consolidate – Amadeus
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Bangkok, Thailand, 21 July 2010: The establishment of strategic partnerships and the use of technology to maintain competitiveness will allow travel businesses to capitalise on a period of unprecedented growth in India?s tourism industry, according to Peter Smith, Vice President of Amadeus Asia Pacific?s Business Solution Group.
Speaking today at an Amadeus Power Breakfast in India, Smith said that India?s travel industry had much to be optimistic about, and outlined the key opportunities and challenges for businesses.
“As the global and local economy recovers, travel agencies will increasingly look for ways to out-perform and out-manoeuvre the competition,” said Smith. “Amadeus is committed to helping travel agencies get the most out of what is shaping up to be a strong year for travel and tourism in India.”
Smith suggested four key areas where travel agencies should focus their attention:
1. Consolidation
“Mature markets like Europe and the USA have seen the consolidation of conventional travel agencies, as well as online travel agencies (OLTAs), because companies realise that
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