India’s Green Park Hotels boosts results with eRevMax
Hyderabad-based hospitality chain, Green Park Hotels & Resorts, has announced an increase in online sales and revenue following its partnership with eRevMax.
All of the group’s properties are now using eRevMax’s RateTiger channel management solution. And Green Park said the ability to automatically redistributed available inventory and push last-room availability is helping the company to increase occupancy levels.
“RateTiger provides us with all the major channels to efficiently distribute rates and inventory,” said Antariksh Mathur, Green Park’s group revenue manager.
“We have enjoyed excellent online sales growth over the past several years with RateTiger as our channel manager. Instant updates to all our channels, the ability to modify last minute rates and maintain tighter control of our inventory has contributed to higher occupancy and revenue.”
Online travel in India is expected to grow 25% in 2014, and the increasingly intense competition within the Indian hospitality sector has made it important for accommodation providers to optimise all distribution channels.
RateTiger offers a channel management solution that entirely automates the connection between hotel inventory systems and distribution channels.
“Green Park has been using RateTiger for a few years now, as it allows its hotel properties to easily analyse the market,” said John Seaton, eRevMax’s vice president of sales of EMEA & Asia Pacific. “By utilising the RateTiger Shopper reports, the hotels have gained better rate opportunities to improve their market position.”
Green Park currently operates five properties in Hyderabad, Vishakhapatnam and Chennai.