The Chartered Institute of Marketing Travel Industry Group (CIMTIG) held its Travel Marketing Awards at the JW Marriott Grosvenor House yesterday (20 March).
Thomson and Black Tomato took the top awards as Travel Brands of the Year at the ceremony, which was hosted by Keith Chegwin.
Virgin and Thomson brands dominated the awards with the former taking six awards home and the latter awarded with five.
Virgin Holidays won best poster advert; TV advert under GBP100,000 spend for its ITV weather sponsorship; best brochure/leaflet and best integrated campaign more than GBP1m. Virgin Atlantic scooped TV ad of the year more than GBP100,000 for its ‘Flying in the Face of Ordinary’ campaign, which also took advert campaign with more than GBP250,000 spend.
Thomson added to its brand of the year title with best radio campaign; best app and most innovate marketing for MyThomson and best PR strategic campaign.
Abu Dhabi’s stand at World Travel Market won the prize as best exhibition presence, while Tourism Australia won the best use of social media (more than GBP75,000) for its Best Jobs in the World promotion.
Other winners on the night
- Best B2B advertising – BA
- Best consumer press ad – Expedia’s Luggage Tags
- Online advertising – Dubai Tourism
- Best use of search – Forest Holidays
- Best direct marketing print award – Monarch
- Social media (up to £25k) – Cranleigh Boutique hotel
- Social media (£35-75k) – EventScotland and Edinburgh Tourism Action Group
- Best site – carrier.co.uk
- Best PR tactical – Hotels.com
- Best experiential marketing – YHA
- Best in house PR and marketing team – Hotels.com
- Digital marketing campaign of the year – Bournemouth Tourism
- Advertising campaign up to £250k spend – KBC for Azores Promotion Board
- Integrated campaign up to £1m spend – South West Trains
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