The UK market has become ‘increasingly important’ to Insight Vacations after seeing growth higher than its global average.
Bookings from the UK market have risen 11% compared to the global growth of 9%, with the operator attributing the boost to a change in product.
Speaking to Travel Daily, Insight Vacation’s CEO John Boulding said: “The UK is becoming an increasingly important player. It’s been exponentially more than other markets and shows our products are resonating here.
“Insight has transformed in recent years and we’ve changed the product in its style; there is more leisure time and freedom now plus we stay in the destinations longer. There’s a trend of more mix and matching so people see other places, it’s not unpackaging the holidays but allowing people to put together their perfect trip.”
Director of sales Paul Melinis said more agents are making use of its various options and to take advantage of the time and cash-rich baby boomers who have ’19 years left to tap into’.
Its new website was launched recently with increased information and content for both agents and customers. This includes videos from the company’s new global ambassador, Bollywood star Lisa Ray, with more to follow.
Boulding added that more people are also booking earlier, with reduced rates and its early booking discounts meaning customers can save up to 25%.
He said: “We are seeing more booking earlier. November used to be quieter but now it’s a spike month. We’ve already seen strong take up of our European programme since the launch a week ago.”
The new European brochure has 14 new itineraries including a new nine-day small ship cruise around the Dalmatian Islands; a 12-day ‘Southern England, the Channel Islands & Normandy’ tour and a 15-day option covering Greece, Bulgaria, Macedonia and Albania.
Insight Vacation’s Gold trips are now all-inclusive following requests for holidays to include excursions and evening meals.