Insignia takes on Kempinski Kenya


Insignia has bagged the marketing and creative development of the new Kempinski Villa Rosa, Nairobi. 

The recent addition to Insignia’s hotel portfolio will see the agency responsible for all pre-opening brand development and marketing initiatives. As an initial task it will create the strategic positioning for the brand within Kenya, leading to the development of all operational and marketing collateral, developing the identities for all F&B outlets, as well as way-finding and signage development. The agency is also working on the property’s sister hotel Kempinski Olare Mara in the Masai Mara; the two locations are scheduled to open early in 2013.

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