Disney Parks’ first Marvel-themed ride, Iron Man Experience, will launch at Hong Kong Disneyland on January 11, 2017.
The story, based in Hong Kong, lets guests fly through Hong Kong’s skies alongside Iron Man and battle Hydra in the multi-sensory immersive motion experience. The story see Tony Stark host Stark Expo including the Hall of Legacy, the Hall of Protection, the Hall of Energy and the Hall of Mobility and an Iron Wing flight vehicle.
The park has spent over three years to design and create Iron Man Experience – complete with flight simulators, 3-D projection, surround sound and other special effects that immerse guests in the Marvel story of a battle with the evil forces of Hydra.
“Hong Kong Disneyland is excited to bring the first-ever Marvel-themed ride in a Disney Park to Hong Kong,” said Samuel Lau, Executive Vice President and Managing Director of Hong Kong Disneyland Resort. “The Iron Man Experience is a unique immersive motion experience using Hong Kong as the story background for the very first time. We are proud to give local and overseas guests a different perspective and experience of Hong Kong while promoting our vibrant city to the world at the same time.”
“We are thrilled to collaborate with Hong Kong Disneyland in presenting Disney Parks’ first Marvel-themed ride, Iron Man Experience,” said Jacky Chan, chief executive officer of AIA Hong Kong and Macau. “This initiative is in perfect alignment with the criteria of AIA Hong Kong’s sponsorship strategy. It is a popular world-class event that can be enjoyed by members of the public.
“The event will create happy memories with the community, it also strengthens our brand promise to be ‘The Real Life Company’ by bringing an exciting experience to people of all ages. Most importantly, it gives us the opportunity to make a positive difference by helping people live healthier, better and happier lives.”
Ted Robledo, creative director of Walt Disney Imagineering added: “We’re excited to be able to create the Iron Man Experience with an authentic Iron Man Super Hero adventure that takes place in a real city, Hong Kong. We’ve set this up as the next Stark Expo after the one Tony Stark did in 2010 in New York.
“He’s showcasing his latest and greatest products from Stark Industries, so guests see all kinds of things in the exhibition halls when coming through the Expo. But the ultimate experience is to get on this brand-new Iron Wing vehicle, which is essentially a really large Iron Man suit that 45 guests can get into. And guests will be going out on a tour of Hong Kong ending at the Hong Kong Stark Tower.”