Italy re-opens India office
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The Italian State Tourist Board (ENIT) has re-established its presence in Mumbai by opening a new office.
The new office of ENIT was inaugurated by HE Daniele Mancini, the Ambassador of Italy to India on 24 May 2013.
Amongst the various initiatives, ENIT will be planning workshops for the travel trade, organise familiarisation trips for travel agents, TV crew personnel, travel and destination journalist and also location scouting for Bollywood industry.
Speaking on the occasion, the Mancini said, “Since its first presence in Mumbai, way back in 2001, ENIT has been instrumental in promoting Italy among the Indian tourists. In 2001, the number of Indian tourists visiting Italy stood at 69,000, which a decade later substantially increased to 2, 50,000. Therefore, tourism is a very important part of bilateral relations of Italy and India, and with the kind support of the Italian Ministry and VFS Global, ENIT once again looks forward to wooing Indian tourists and promoting Italy in the region.”
Salvatore Ianniello, representative for ENIT in India stated, “Looking back at all that has been achieved by ENIT, we are looking forward to re-strengthening our past collaborations and looking for different ways in reaching out to people and adding value to our existing services and assistance. In this regard, you will soon find us on various social media domains such as Facebook, Twitter and shortly, a dedicated website for the Indian market will also be launched.”
Murali Raghavan, COO of South Asia and CIS at VFS Global said, “We feel proud to be associated with ENIT, and it is our privilege to assist them setup their India operations. In fact, in the spirit of our long standing partnership with the Government of Italy, VFS Global has assisted ENIT with its office space and Marketing and PR support. The opening of this new office is a promising beginning to attract more tourists and serve the potential Indian market.”