The ITB Asia travel trade show will move to Marina Bay Sands next year, following the signing of a new three-year hosting deal.
The event’s organiser, Messe Berlin, has penned a new three-year partnership with Marina Bay Sands which will see ITB Asia held at the integrated resort’s Sands Expo & Convention Centre from 2014 to 2016.
The move will mark the trade show’s return to Marina Bay Sands, which hosted the event in 2012 while the Suntec Singapore International Convention & Exhibition Centre was being refurbished. The event will return to Suntec Singapore this October, before shifting back to Marina Bay Sands in 2014.
“Marina Bay Sands offers ITB Asia a unique value proposition, including accommodation for attendees as official hotel partner and world-class conferencing facilities as official venue,” said Nino Gruettke, executive director of ITB Asia.
“The venue’s prominence together with ITB Asia’s reputation as a leading trade show will help to attract and grow leisure, MICE and corporate industry partnerships. This partnership also provides ITB Asia with the space we need to grow this industry platform over the next few years, and expand our exhibition and conference programme to reach out to more delegates and exhibitors worldwide.”
In addition to the exhibition floorspace, event, F&B and accommodation services, Marina Bay Sands will provide free Wi-Fi to all ITB Asia delegates.
George Tanasijevich, president & CEO, Marina Bay Sands, said the deal was part of the resort’s strategy “to remain the number one business and leisure destination in Asia”.
“With ITB Asia’s long standing reputation and extensive reach throughout the region, we are very confident that this partnership will solidify our leadership within the MICE industry. We are very privileged to be chosen as a partner and we look forward to delivering an exceptional Marina Bay Sands experience through ITB Asia,” he said.
Following this year’s event, which takes place at Suntec Singapore from 23-25 October 2013, ITB Asia will return to Marina Bay Sands from 29-31 October 2014, 21-23 October 2015 and 19-21 October 2016.