Worldhotels has launched a loyalty programme for its independent hotel members.
The new loyalty scheme will launch on 24 April with the name Worldhotels Peakpoints.
The group has almost 500 hotels in its network in 65 countries and will not charge customers to join the scheme.
“The launch of our group-wide loyalty programme is a logical milestone in the history of Worldhotels. Our hotels welcome over 30 million guests per year and by introducing Worldhotels Peakpoints we equip them with CRM and Customer Intelligence solutions that bring ultimate value to their guests,” said Paulo Salvador, chief marketing officer at the launch at ITB.
“Hotels lacking the resources to do it themselves have to rely on third parties, such as OTAs, to do it for them. Worldhotels Peakpoints allows us and our hotels to engage directly with guests, recognising their preferences, rewarding their loyalty and enhancing their Worldhotels experience,” he added.
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