JAL promotes Japanese regions
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The JAL Group (JAL) will launch a ‘Regional Development Project’ from May 2011, in an effort to boost leisure travel demand to various regions in Japan.
The national carrier will spotlight one destination each month in its in-flight magazine, domestic in-flight videos, as well as on its website, travel catalogues and airport lounges. These efforts will be coordinated with various local organisations and companies.
Each location’s people, scenery, traditions, culture and cuisine will be profiled in articles in the airline’s in-flight magazine, SKYWARD. Tying up with Japanese television networks like BS Fuji, JAL will also air in-flight videos that introduce the most popular sightseeing spots in each area. Local produce will be introduced and sold on domestic flights, while meals served onboard and in airport lounges in Haneda and Narita may either feature ingredients from these destinations or be inspired by local cuisine styles.
The campaign will start in May with a look at Miyazaki Prefecture, located on the eastern coast on the island of Kyushu at the southern tip of Japan. The region’s famed mangos will be sold onboard domestic flights during this period, while bite-size Japanese rice balls with meat – a traditional Miyazaki snack – will be served in JAL’s Diamond Premier Lounge in Haneda airport.
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