Japanese hotel group Fujita Kanko has signed a management agreement for its first overseas property in more than a decade.
The company has not had an international presence since 2002, but it is now embarking on a new Asian expansion strategy that will start with the launch of a hotel in South Korea.
The new-build hotel, located in central Seoul‘s Myeongdong area, will open in 2018 and will feature 330 rooms.
“We are truly excited about opening our hotel in Seoul, which demonstrates our firm commitment to expansion in Asia,” said Akira Segawa, Fujita Kanko’s president & CEO. “We are a Japanese tourism industry pioneer, with a proud 59-year history and the most innovative and upscale properties in Japan. Our campaign to aggressively globalise our clientele and properties is the beginning of a new chapter for us.
“South Korea has been a top destination for Japanese travelers, but we intend to cater to an international clientele and will feature the cultures of both Japan and Korea,” he added.
Fujita Kanko has paved the way for its Asian expansion with the recent opening of sales offices in Seoul, Shanghai, Singapore and Taipei.
Established in 1955, the company now operates 60 properties in Japan, including its flagship Hotel Chinzanso Tokyo. As well as the Seoul hotel, it also plans to launch the 970-room Hotel Gracery Shinjuku in April 2015, and the Hotel Gracery Okinawa and Hotel Gracery Kyoto Teramachi in 2016.