JetLite introduces new designer uniforms
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As part of an evolutionary strategy to deliver a superior guest experience, JetLite, the wholly owned subsidiary of Jet Airways India Ltd, has unveiled a new uniform for its staff. The uniform, an important constituent of the company’s comprehensive brand experience strategy, has been designed by renowned Italian fashion designer Roberto Capucci. The new blue and white uniforms with embroidered collars draw inspiration from the traditional Jodhpuri style of Rajasthan, while maintaining the contemporary and vibrant outlook for the airline, with the light blue colour representing the sky connoting optimism and calmness. Guests traveling JetLite will also experience more seating comfort, all of which are initiatives undertaken by the airline to offer a truly enjoyable and memorable flying experience.
Commenting on the new look and feel for the JetLite brand, Sudheer Raghavan, CCO, Jet Airways said, “JetLite’s mission is to be the leading value carrier in India with a reputation for on-time performance and reliability, while offering passengers true value, beyond mere low fares, in terms of a quality product and friendly service. In line with this mission JetLite has evolved to form an integral part of the product offering from the Jet Airways group, embodying important brand values like warmth, reliability and courtesy, delivered by an attentive staff. What we have sought to do is give our JetLite guests a more up-to-date expression of those values, by giving a contemporary look to Indian traditions as a major point of differentiation through the new uniforms. We are confident that JetLite will emerge as the carrier of choice for our guests in the value carrier segment.”
JetLite today also affords its guests enhanced connectivity across more than 66 domestic and international markets through a code share partnership with Jet Airways. The code share partnership has enabled both the carriers to optimally leverage their respective networks. With this partnership, Jet Airways’ JetPrivilege (JP) members traveling on these code share flights can also avail of a range of JP benefits, including the accrual of JPMiles based on class of travel. JetLite currently flies to 25 domestic destinations and 2 international destinations (Kathmandu and Colombo), operating over 110 flights a day, and plans to further enhance its connectivity through effective network alignments.
The airline has also made significant improvements to rank amongst the top performing scheduled domestic airlines on the critical service parameter of On Time Performance. JetLite posted an on time performance of 86.3% in June 2010 and 89.9% in May 2010 to signal the carrier’s enhanced reliability.
JetLite has also been consistently profitable over the last few quarters, which is a result of the airlines cost initiatives, higher revenues due to fleet and network realignments as well as significant improvements in service, reliability and on time performance. This is clearly reflected in the significant improvement in JetLite’s operating margins and revenue passengers. The airline ferried over a million guests for the three months ended June 2010. Thus, improved services, enhanced reliability and code shares with Jet Airways, have all enabled the airline to improve its penetration of the travel market in India. The fresh induction of new Boeing 737s in a phased manner, to replace the existing fleet of 6 CRJs will further add to the airlines capabilities.
Other measures undertaken by JetLite to give its guests an enhanced brand experience include the introduction of Jet Caf
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