Jetstar targets Asian business travellers

A Jetstar Asia Airbus A320 at Singapore's Changi Airport (credit: Jordan Tan)
A Jetstar Asia Airbus A320 at Singapore’s Changi Airport (credit: Jordan Tan)

Jetstar is taking steps to enhance its appeal among Asian business travellers.

The low-cost carrier has launched a new “FlexiBiz” product that includes a series of additional services, such as extra baggage, front-of-cabin seats, and the ability to switch to an earlier flight.

Jetstar said that it is aiming to “make the travel experience easier for the growing number of budget conscious business travellers in Asia”.

“Asia is experiencing a savvy generation of cost-conscious corporate travellers who prefer to fly without the frills but are often required to make changes to their flights on the day of travel,” said Barathan Pasupathi, CEO of Singapore-based Jetstar Asia. “The new FlexiBiz product provides these business travellers with much more flexibility and a few other on-board extras at a good price point.

“On some of our peak hour flights to Kuala Lumpur, Bangkok, Jakarta, Manila, Yangon and Hong Kong, a significant number of customers are… business travellers. We want to grow this segment further by offering a fare tailored to their needs,” he added.

The new FlexiBiz bundle includes free flight changes on same day of travel, 7kg of carry-on baggage plus one additional under-seat bag, seat selection, including the ability to reserve front-of-cabin seats, and credit voucher refunds in the case of cancelled bookings. The bundle can be added to any Jetstar Starter fare for SG$32 (US$24).

Jetstar said it expects the product to appeal to small- and medium-size enterprises (SMEs). The airline also launched a “business hub” website, and Pasupathi revealed that more initiatives for Asian business travellers could be introduced in future.

“We’re continually reviewing our business to find innovative ways to appeal to specific market segments while remaining true to our low cost model,” the CEO commented.

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