China’s Jin Jiang Hotels has joined forces with Mobile Travel Technologies Ltd (MTT) to offer a new last-minute booking app.
The company has launched a white label version of MTT’s Eleventh Hour Hotels app, which enables users to obtain same-day deals at Jin Jiang’s portfolio of 116 properties across 75 cities in China.
The app displays the best rate available for each hotel room on any given day, plus exclusive hotel offers. Bookings can be made direct from the search results or the user can choose to view the hotel’s features and reviews before proceeding to the booking screen. Customers also have the ability to apply filters, such as price, distance and star-rating.
“We are delighted to launch the first Eleventh Hour Hotels solution with Jin Jiang, a great hotel brand in China, and especially as this is the first app for the same-day booking market in China,” said MTT’s CEO, Gerry Samuels. “[The app will enable] Jin Jiang to achieve a healthier yield on their last-minute rooms.”
Jin Jiang’s Senior vice president of sales & marketing, Cinn Tan, said the app would be an “alternative distribution channel which further strengthens our leadership in China in terms of distribution methods”.
“The app also helps to prevent external competition in the growing same-day booking market as it contains Jin Jiang properties only,” Tan added.
The app is available for download from the Jin Jiang website or iTunes store.