General Management:

• Set a clear long term strategy for the ADMC group with the BOD and MD’s.
• Do market research and analysis for all the assigned markets on regular and ad-hoc basis (market intelligence, demand/supply analysis, SWOT, competitors, trend, success modules…)
• Make business plan yearly for Business Development and Marketing functions and set plan to implement yearly/quarterly and daily to related team, according to KPI, strategy and vision set from the company
• Develop and implement strategic plans (per market) to achieve corporate objectives for the overall Group business.
• Monitors and analyses competitor products, sales and marketing activities
• Develop and manage the Sales and Marketing operating budgets
• Achieves satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends.
• Directs sales forecasting activities and sets performance goals accordingly.
• Prepares periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion.
• Reviews and analyzes sales performances against programs, quotes and plans to determine effectiveness.

Sales Related Activities:  

• Attend Sales and Marketing Activities (Sales calls, Fam Trips, Travel Fairs, meals with agents)
• Monitor the follow up after each Sales activity to achieve the set targets given for each market
• Responsible for the new business targets
• Manage all needed activities for creating new business opportunities. Review periodically to make sure the effectiveness of all activities and proper follow ups are made to win these new business
• Come up with new initiatives and adjust some activities in the plan to meet the target set for the new business
• Develops and recommend product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
• Establish and maintain relationships with industry influencers and key strategic partners.
• Meets with key clients, assisting sales representative with maintaining relationships and negotiating and closing deals.

Advertising and Marketing:

• Plans and oversee advertising/promotion/PR activities including print, online, electronic media, and direct mail
• Ensures effective control of marketing results, and takes corrective action to guarantee achievement of marketing objectives falls within designated budgets
• Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events
• Assists other departments within organization to prepare manuals and technical publications
• With Product, develop the core positioning and messaging for the product
• Responsible for all materials and collateral annually, review and suggest the adjustments on material productions
• Control and monitor the quality and quantity of all materials
• Continuously seek for the new ideas and new trends
• Responsible for the implementation and promotion of CI internally and externally; domestically, regionally and internationally
• Content provision in well-structured English

People Management:

• Direct staff training and performance evaluations to develop service minded BDMs and Marketing team
• Perform duties of BDMs and Sales Manager in necessary cases.

Job Competence requirements:

• Excellent communication and selling skills
• Expat, native English speaker only
• Excellent English speaking and writing
• Well groomed
• Entrepreneurial spirit
• To be an inspirator, innovator and motivator for the team
• A deep understanding of tourism demands – globally
• Creative, high-energy personality, relishing in multi-tasking.
• Creative and customer service minded
• Able to use Microsoft Office applications
• At least 10 years’ experience in the field of tourism