In a bid to boost its Emiratisation drive, Jumeirah Group launched a new initiative on social media to encourage UAE nationals to pursue careers in hospitality.
The campaign is aptly titled #BeTheHost and will be launched through the Jumeirah Arabic account on Instagram @Jumeirah.Arabic
The aim is to increase number of UAE nationals working in tourism by 15% every year until 2020. The initiative also seeks to contribute to the tourism sector in the Dubai Vision 2020. An essential element of #BeTheHost will be an exchange of dialogue with UAE students considering careers after university.
Dubai’s hospitality industry is expected to be a key driver of the job market ahead of EXPO 2020, given that 70% of the 25 million visitors expected during EXPO 2020 will originate from outside UAE.