Hotel operators are in talks to open hotels in the Dubai Design District (D3) and luxury hotel group Jumeirah is joining the fray, as reported by Gulf News.
The district, which was announced in June last year is expected to position Dubai as a fashion capital. It will be located adjacent to the Business Bay area, and will play a role in developing the emirate’s fashion, design and luxury sectors.
Gerald Lawless, president and chief executive of Jumeirah, was quoted saying that the Group is “talking with [Tecom Investments] about the operation of maybe more than one hotel” in D3. Lindsay Miller, managing director of D3, was quoted in a phone interview that the company has been in talks with international hotel chains and niche, design-led boutique hotels. Although she did disclose names and number of hotel operators that are looking to have properties on the site, she did say they exceed the number of the project’s dedicated hotel plots, which stand at 14.
D3, which will be developed and operated by Tecom, includes four phases. According to Miller, the project will be completed before 2020. She did not say what the total cost will be. Phase one of the project is already under way and is set to be completed in January next year. It will include 10 commercial buildings, and will cost AED four billion.