In a recent development, JW Marriott Marquis Dubai released the 2015 sales results which revealed positive trends in 2015, despite challenging global conditions.
The hotel chain experienced an inventory increase of 22% during the year and yet occupancies across its 1608 rooms remained constant and in excess of 73%. The hotel also hit 100% occupancy on more than 45 occasions throughout 2015.
JW Marriott Marquis Dubai general manager, Bill Keffer said the results were a significant achievement considering increase in supply of new luxury hotels regionally: “Supply in the city rose by 6.7%, while overall demand grew by only 4.3%. This is stark contrast to JW Marriott Marquis, which witnessed an increase in demand of more than 12% in 2015. As a result, the hotel continued to drive room revenues by 13% over the year.”
In the pursuit of attracting large corporate association and meeting groups to the hotel this year. A volume strategy will be the focus for 2016, with Group business playing a central role in the property’s success.
“In 2015, the hotel exceeded 2014’s group bookings by 17%, and already has 65% of 2016 groups booked. Excellent growth is coming from source markets like the US, UK, India and China. Group booking size has ranged from 20 to 1,000,” said Keffer.