Recent statistics shared by Kenya reported a 77.4% rise in tourist arrivals from UAE. These numbers are quoted for first six months of 2015 as compared to 2014.
The Kenya Tourism Board (KTB) shared that a total of 24,462 people visited Kenya from the UAE between January and June 2015, compared to 13,782 in 2014. This means that the UAE now holds seven percent of Kenya’s total tourist market share, up from 3.2% in 2014. This in turn, makes the UAE Kenya’s third largest source market for tourism, behind the UK and USA.
“The UAE is an emerging market for us and our strategy in place to market Kenya to GCC market is bringing results. It has also made us a tourist destination in the region, and we saw this with an increase in tourist figures. We expect further growth from this market following our recently launched marketing campaign dubbed ‘Choose Kenya’ to woo tourists from the GCC countries,” said Muriithi Ndegwa, managing director, KTB.
Muriithi added that increase in tourism numbers was also spurred by recovery from Insecurity as compared to last year as well as the drop in Ebola infections in West Africa. These factors have boosted visitor’s confidence in the region and particularly in Kenya.