Klook inks deal with Hong Kong Tourism Board and Cathay Pacific Airways
Travellers to get up to 60% off on products booked on Klook until mid-October
Klook, all of a sudden one of the world’s leading activity booking platforms, has announced that it has tied up with Hong Kong Tourism Board and Cathay Pacific Airways. Klook’s first key partnership with a tourism board and airline seeks to engage with travellers in India’s Free Independent Traveller (FIT) segment.
As part of this collaboration, Klook is running a joint promotion on its platform to promote Hong Kong to woo Indian travellers. This will bring Klook’s offerings to India’s increasing population of outbound travellers which accounts to more than 23 million tourist departures from India.
Klook is offering up to 60% off on all Hong Kong products, ranging from attractions, tours, local transport and must-eats, such as Ocean Park Hong Kong, Hong Kong Disneyland, Lin Heung Kui dining experience in Sheung Wan. Individuals can book through the free app (Android and iOS) or website; the promotion is available until mid-October.
In addition to this, Klook’s platform has also housed a specific microsite featuring Hong Kong’s recent campaign theme – ‘Discover Hong Kong Like A Local’ where travellers can book one-of-a-kind experiences on the platform.
Whether looking for an adventure day or an authentic must-eats in Hong Kong, travellers can book Klook’s curated travel experiences by browsing the website: klook.com/promo/klookcathay2018. Here’s a sample, of the Lantau Cultural and Heritage Insight Tour:
Travellers must book their flights with Cathay Pacific or Cathay Dragon, which will enable them to avail discounts by just using the booking number on the site.
“Tremendous growth from India”
Commenting on the partnership, Anita Ngai, chief revenue officer of Klook said: “Hong Kong continues to gain popularity and attract travellers from India, as an ideal holiday destination. On Klook, we receive about 30% of users from Southeast and South Asia and have seen a tremendous growth from India where travellers are interested to experience different products that cater to their preferences.
“We are thrilled to collaborate with Hong Kong Tourism Board and Cathay Pacific Airways to offer Indian travellers a vast variety of in-destination activities and encourage them to explore Hong Kong like a local.”
“Iconic sights and sounds”
Puneet Kumar, senior manager, market development (India) of HKTB said: “Discover Hong Kong Like a Local focuses on promoting Hong Kong stories and unique experience through authentic Indian voices to engage young and affluent Indian traveller.
“This year we are introducing our living local culture through walking tours in rejuvenated districts like Old Town Central and Sham Shui Po, Great Outdoors through soft adventure activities such as hiking trails and cycling routes closer to the comfort of down town, dining and nightlife experience through rooftop bars, Michelin star-rated street food stalls, unique dining concepts and Hong Kong Wine & Dine Festival in addition to our iconic sights and sounds of Hong Kong.
“Our partnership with Klook and Cathay Pacific Airways allows Indian travellers to design their Hong Kong trip to explore Hong Kong like a local, with a variety and trendy in-town experiences all at attractive price.”