Klook and Merlin Entertainments announce partnership

Booking platform Klook and Merlin Entertainments have today announced a strategic global partnership. With modern mobile travellers in mind, this collaboration will enhance guest experiences at eight Merlin attractions across Asia through a series of marketing promotions, user experience optimisation, data analytics, and information exchange.

“Constantly searching for convenient and value-for-money solutions”

C.S. Soong, general manager, SEA region at Klook, said: “Travellers are more tech-savvy than ever; they do their research before every journey, and are constantly searching for convenient and value-for-money solutions. We are confident that this new collaboration with Merlin will provide overall better experiences for travellers who are visiting Merlin’s many attractions.”

Klook provides instant confirmation that answers a call for spontaneity and convenience – both before and during trips. Tapping into a growing demand for diverse and unique experiences, Klook offers over 100,000 tours, activities and tickets at more than 270 destinations around the globe.

This strategic partnership with Merlin, which operates more than 120 attractions, will add to Klook’s growing pool of convenient, affordable and exciting travel experiences throughout the region.

“Perfectly positioned to help us better engage with travellers in Asia”

Susan Ang, Asia marketing director, Merlin Midway Asia: “Merlin’s partnership with Klook is an important step in our global strategy. The company is perfectly positioned to help us better engage with travellers in Asia through its industry and consumer insights, rapidly growing consumer base, and convenient mobile platform. We’re excited to work with Klook, a leader in the region that brings a wealth of insights and expertise to the table.”

The global partnership signals Klook and Merlin’s commitment to collaborate in the following areas:

User experience optimisation

Klook users can enjoy exclusive benefits for more seamless access to Merlin’s attractions, including Legoland Japan in Nagoya, Legoland Discovery Center in Tokyo and Osaka, Busan SEA LIFE Aquarium, SEA LIFE Bangkok Ocean World, and Madame Tussauds in Singapore, Bangkok, and Tokyo.

Marketing collaborations

In 2019, Klook and Merlin will launch a series of marketing initiatives and special promotions. More information will be announced throughout the year.

Instant confirmation

With the rise of mobile dependence among travellers and increasing preference to arrange things on-the-go via mobile devices, Klook users can now get their bookings with Merlin attractions instantly confirmed; allowing travellers to instantly book tickets via their mobile devices.

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