Kuoni to double John Lewis sites
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Kuoni has announced it is to open four new concessions in John Lewis stores, doubling its number of sites.
The tour operator is to open concessions at John Lewis stores in Brent Cross, Aberdeen, Welwyn and Leicester next to the Gift List area with iPads and screens to display holiday options.
Its additions come as the department store looks to boost the advice given to customers.
“John Lewis customers have embraced the idea of buying holidays in our department stores, and we’ve been impressed at how well the concessions have performed,” said Sean Allam, director, commercial operations at John Lewis.
“We’re seeing that customers want the expertise and advice they can get from visiting a branch, which in turn drives footfall to our shops and helps John Lewis to differentiate further our offer on the high street,” he added.
Its four new concessions will open this autumn, a year after its first opened.
“The success of our high street stores has shown that the best way to truly understand their needs is to spend time with them face to face in comfortable and inspiring surroundings,” said Derek Jones, managing director at Kuoni.
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