Kuoni has launched a new in-store campaign to promote stay and cruise holidays today.
The new promotion will run across the tour operator’s own stores and independent travel agents with the strapline ‘incredible destinations, combined with luxurious ships’.
During a four-week period a new booklet will also be available showing cruises from Celebrity, Azamara, Seabourn, Cunard, Crystal, Regent Seven Seas, Star Clippers and Compagnie du Ponant.
“We felt this was the right time to put cruise centre stage throughout our retail network,” said Derek Jones, Kuoni’s managing director. “It’s been a big part of our turn of year marketing campaign, but now the sale has come to an end we wanted to do something with high impact to give it stand out on the high street.”
Kuoni soft-launched its cruise programme in November and has been training staff to sell stand-alone cruises and the stay packages.
“Our team are now confident selling ships either as stand-alone cruises or as part of a broader worldwide itinerary, which is where our expertise lies. We’ve seen some fantastic bookings come through, but now we want to step it up a gear and take it to the next level,” Jones explained.
The operator is hoping to convert some of its loyal customers to cruising, with the holiday option often likened to the popular touring style.
Jones added: “The new campaign is about bringing new customers to the cruise market. We have many thousands of loyal Kuoni customers, many who book with us time and time again, so this new campaign is designed to inspire customers who may not have previously considered a cruise as part of their holiday experience before.”