According to the Sri Lanka Tourism Promotion Bureau (STPB), during the first six months of 2011, more than 45,000 tourists visited the island, an increase of 36.1% year on year. “We are very happy with the figures, which are continuing to rise each year, and the industry has really improved. We are currently conducting many promotional activities in several parts of the world to promote our rich culture, heritage and natural beauty,” Rumy Jauffer, Managing Director of STPB, reported to news.lk. India has been one of the biggest tourist sources, with a record number of Indians visiting the island since the end of the war. With the influx of tourists, Sri Lanka’s Economic Development Ministry with the private sector will launch an ambitious programme of doubling hotel room capacity to 45,000 by 2016 over the current 22,745 to accommodate 2.5 million arrivals.
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