Large Korean presence at AIME 2010
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21 Jan 10 (TravMedia.com): A large team of Korean MICE industry specialists will visit Australia to participate in AIME2010 in Melbourne on the 2nd and 3rd of March. Joining the Korea Tourism Organization stand no. 3400 are sixteen individual Convention & Visitors Bureaux, hotels and convention and incentive specialists. Seoul Tourism Organization will also have a large presence directly opposite the Korea stand.
Korea is rapidly expanding its share of the lucrative MICE market and has benefited greatly from previous participation in AIME. As one of the world’s most sought after convention destinations, Korea has proven its ability to successfully host international meetings. Korea’s top meetings and conference destinations for Australians are Seoul, the capital followed by Busan, Jeju Island and Daejeon. Korea hosted 293 international meetings in 2008 and is the third most popular meetings destination in Asia.
Korea will play host to the World Firefighter’s Games in Daegu city from 21-29 August this year. It is hoped that many Australian firefighters and their families will attend this world event. As well the capital city Seoul will host several major events throughout the year as Seoul presents itself as the World Design Capital 2010.
Korea has two world scale events in the future with the hosting of the World Athletics Championships in Daegu in 2011 and World Expo 2012 to be held in Yeosu City on the southern coastline of Korea. Korea will also play host to Asia at the 2014 Incheon Asian Games.
2010-2012 have been designated ‘Visit Korea Years’ and a campaign will seek to introduce visitors to Korea to its unique living culture and environment as well as the hidden charms found all over the country. With a different theme for each year the focus will be on different aspects of Korean culture and the environment.
Korea offers world-class convention and accommodation facilities and exciting pre and post tour programs which include unique opportunities such as experiencing a Korean templestay program. With easy international access and an excellent transportation system visitors can enjoy Korea’s 5,000 years of history and culture, its beautiful natural scenery, delicious cuisine, excellent shopping and a wide variety of night life. Most of all Koreans are known for their warmth and hospitality to foreign visitors. Korea also offer’s world-class quality service and know-how acquired from the hosting of many successful large events like the 2002 FIFA World Cup Football.
Korea Tourism Organization has an excellent promotional guide ‘Korea, Your Sparkling Destination for Meetings’. This detailed guide provides information on convention centres, major attractions in Korea and the advantages of choosing Korea for your next meeting. The guide will be freely available from the ‘Korea’ stand at AIME2010 or can also be requested by mail by contacting the Sydney office of Korea Tourism Organziation Email: jenny@knto.org.au for your free copy today.
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