AccorHotels has been appointed to manage a large hotel in Surfers Paradise, the resort destination on Australia’s Gold Coast.
Effective 1 October 2016, the current Hotel Grand Chancellor will be rebranded as a Novotel, marking the arrival of AccorHotels’ fourth hotel – and fourth brand – on the Gold Coast. The company currently runs the Sofitel Gold Coast Broadbeach, The Sebel Coolangatta and Mercure Resort Gold Coast in the area.
“The Novotel brand is prominent in countries across Asia and with the prospect of even more direct flights from Asian destinations, the presence of a well-known international brand such as Novotel can contribute to the region’s ability to attract major conferences, events and groups,” said Simon McGrath, AccorHotels’ chief operating officer.
“It is an exciting time to be in the Gold Coast, with major infrastructure projects such as the light rail project having such an impact and with the Commonwealth Games just two years away.”
Following its rebranding, the 31-storey, 409-room Novotel Surfers Paradise, which lies 200 metres from the beach, will undergo a multi-million dollar project to renovate its rooms, public areas and restaurant.