Leading offer crashes server
A sales promotion by The Leading Hotels of the World (LHW) prompted such a response that it caused the website to crash. The company said that launched the promotion to celebrate its 80th birthday, giving customers a limited 80-minute window in which to book heavily discounted room rates across LHW’s portfolio of high-end hotels and resorts.
“We suffered a catastrophic technical failure, which is uncharacteristic for our highly respected brand. We should have been better prepared and we weren’t,” said LHW’s President & CEO, Ted Teng.
Leading Hotels had a dedicated site for Wednesday’s promotion and increased server capacity in anticipation of increased demand. However it was unprepared for such an unprecedented surge in traffic trying to reserve rates as low as US$19. LHW has now promised to contact all users who pre-registered prior for the offer.
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