Lemon Tree Hotels is planning to operate eight properties in the UAE within the next three years.
The midscale hotel operator is looking at hotels and serviced apartments in Abu Dhabi, Fujairah and Dubai, where it expects to operate its first property.
The UAE’s National newspaper quoted Rattan Keswani, deputy managing director of Lemon Tree Hotels, as saying; “You go where your customer goes, or where the demand will be created, and it is the spending power of Indians that we are trying to harness. Moreover, most of the development here is in upscale categories and although a larger number of travellers are in the midscale [sector], nobody is filling the gap.”
Lemon Tree has already made a move into the Middle East, having tied up with the Sydney-based real estate company Raine and Horne to open properties in Saudi Arabia and Qatar. And this partnership will also drive the company’s UAE growth.
Sanjay Chimnani, the managing director of Raine and Horne, told the newspaper that it would be looking for opportunities in several Dubai neighbourhoods, including Jaddaf, Business Bay, City Walk, Al Barsha, Jumeirah Lakes Towers, Jebel Ali and Jumeirah Village Circle.
Lemon Tree Hotels is also planning to expand in Sri Lanka and Thailand.