LGBT online training courses launch
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Two new online training courses covering destinations for the lesbian, gay, bisexual and transgender (LGBT) market have been launched for travel agents.
Visit Helsinki and Tourismus & Congress Frankfurt have partnered with OTT to develop the courses, with will be built and managed by LGBT marketing company Out Now Global.
OTT will also host a LGBT awareness module on its website with advice when working with LGBT clients.
“This new initiative has the potential to expand the market reach for LGBT sales substantially,” said Ian Johnson, CEO and founder of Out Now. “Travel agents and tour operators now account for more than 30% of all LGBT sales in most markets globally, so by providing specialist training and relevant LGBT product information we are able to give our partner destinations a much enhanced competitive edge.”