LHW, THAI form frequent traveller partnership
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(Hong Kong, 15 Sept, 2009) — The Leading Hotels of the World, Ltd is pleased to announce the formation of a new partnership with Thai Airways International. This relationship will allow The Leading Hotels of the World to access Thai Airways’ 2.4 million Royal Orchid Plus members and engage, and familiarize them with its portfolio of more than 450 Leading Hotels in 80 countries, the most comprehensive collection of luxury hotels, resorts and spas in the world.
The agreement, which launches officially in September 2009, allows Royal Orchid Plus members to accumulate Royal Orchid Plus Miles with qualifying stays at a number of participating Leading Hotels throughout the world. Promoted via an online presence on Thai Airways’ and Leading Hotels’ respective websites, as well as in various newsletters, Leading Hotels will enjoy optimal exposure to a previously untapped segment of leisure and business traveler.
“The Leading Hotels of the World is thrilled to have developed this partnership with Thai Airways,” says Philip Ho, vice president, Asia Pacific. “Given Thai Airways’ extensive international routes to over 70 destinations, and to more than 900 destinations across the Star Alliance network, they are a natural partner for a brand like Leading Hotels.”
He concludes, “The publicity we are afforded to reach this extremely well-traveled audience will certainly be a great, marketing vehicle for driving business to our hotels.”
Royal Orchid Plus Miles can only be earned when booking online or with The Leading Hotels of the World Call Centre. For more information and online booking, please visit www.lhw.com/royalorchidplus
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