Lightfoot Travel unveils new look
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Lightfoot Travel, the Asian luxury operator, has revealed a new brand identity and website to mark its fifth anniversary.
Established in 2010, the company now operates offices in Hong Kong, Dubai and Singapore, specialising in tailor-made luxury tours. To mark five years in operation, it has now unveiled a new ‘feather’ logo, which the company says is “inspired by the legend of Hermes – the Olympian God of transitions and boundaries, and the patron of travellers”, who had winged sandals.
“This was the inspiration behind the single feather of the new Lightfoot logo, symbolising flight and travel,” the company said.
Over the course of its anniversary year, Lightfoot said it will be rolling out a new range of marketing collateral for Lightfoot customers, including umbrellas, pens, travel wallets and a range of children’s travel gear, all featuring the new Lightfoot branding.
It has also unveiled a new website which uses imagery to showcase its range of itineraries and destinations, plus travel tips from Lightfoot’s consultants.
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