London Eye bubbles with new Coca-Cola sponsor
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Merlin Entertainments has announced Coca-Cola Great Britain as the new sponsor of the London Eye.
The commercial partnership will commence in January 2015 taking over from current sponsor EDF Energy.
Jon Woods, general manager of Coca-Cola UK and Ireland, said: “We are delighted to have secured the sponsorship of the London Eye, an iconic London landmark known around the world. This reaffirms our long standing and successful relationship with Merlin Entertainments plc.
“We have a rich history in London, from our sponsorship of the London 2012 Olympic and Paralympic Games through to the many brand campaigns that have launched in the capital over the decades. Sponsoring the London Eye, an iconic landmark that has its own unique history, will help us play an even greater part in future moments of happiness and celebration in the capital.”
David Sharpe, Merlin Entertainments’ divisional director for London Midway Attractions said: “We are looking forward to working with the Coca-Cola team. First to create an exciting new joint identity designed to maximise opportunities on both sides of the partnership, to promote our brands, and create memorable moments for all our customers. This will be unveiled mid-January when the attraction reopens after its annual two week maintenance period, and the partnership begins.”
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