STR’s preliminary data for London reveals the capital’s hotel sector recorded near-record average daily rate (ADR) in September.
Based on daily data, the capital reported the following in year-over-year comparisons:
- increases in supply (+2.6%) and demand (+1.6%);
- a 1.0% decrease in occupancy to 88.3%;
- a 0.7% increase in average daily rate (ADR) to GBP164.76; and
- a 0.2% decrease in revenue per available room (RevPAR) to GBP145.48.
The absolute ADR level would be the highest for a September in London since 1995. STR analysts note that London has maintained strong demand levels since the results of the Brexit referendum were announced in June. Meanwhile, occupancy has softened as the market experienced 10 consecutive months of supply growth at a rate of 2.0% or higher.
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