Londoners most tech-savvy holiday bookers: report
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Research conducted by holiday beach specialist On the Beach has revealed Londoners as the most app savvy holiday bookers, with people from the nation’s capital researching and booking more holidays on their device than any other from around the country.
The research also revealed Monday as the busiest day for people booking holidays using their devices, whilst people booking holidays on their desktop computer, are more inclined to book on a Sunday.
Holidaymakers from Liverpool are the second biggest app users, followed by those from Birmingham.
Top 10 biggest holiday app bookers:
- London
- Liverpool
- Birmingham
- Edinburgh
- Glasgow
- Manchester
- Nottingham
- Leeds
- Sheffield
- Preston
Since the launch of the On the Beach holiday app, the number of people booking holidays over the past two years has increased significantly with the iPad app showing a massive 67% increase in bookings, with the iPhone app witnessing an increase of 25%, the company said.
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