Louvre Hotels Group announces 40 mid-scale hotels in MENA over five years
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Louvre Hotels Group has forayed into the MENA region with a key announcement.
The hotel group is looking to expand its presence in the Middle East and North Africa (MENA) by opening 40 budget and economy hotels over the next five years.
This was announced by a a senior Louvre Hotels executive ahead of his company’s participation at the Arabian Travel Market (ATM) 2016.
“Driving the group’s expansion in the region will be two of its brands – Première Classe, a modern, limited-service budget hotel and Campanile, a value-driven mid-market brand that caters to new-age travellers,” said Rami Moukarzel, vice president – development and acquisitions, MENA, Louvre Hotels Group.
“The new hotels aim to fill existing gap in the budget and economy segment,” Moukarzel added. “Louvre Hotels already has a formidable footprint in MENA, managing 60 hotels and more than 8,000 guest rooms. Expansion opportunities have also been identified across the GCC, commencing with Saudi Arabia, UAE and Oman, and we are also exploring opportunities in emerging markets in North Africa and the Levant.”
He further continued: “The potential to develop a footprint of our Première Classe and Campanile brands spreads across primary, secondary and even tertiary cities in markets such as Saudi Arabia, UAE and Qatar.”
Première Classe will open its first hotel in Jeddah, Saudi Arabia in 2018, while the first of many Campanile hotels in the region will be announced in coming months and is also slated for a 2018 opening.
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