The lowcosttravelgroup has announced plans to double its number of contracted hotels after seeing success with its international expansion.
The group said it will focus on more global supply for lowcostholidays and lowcostbeds after sales for its overseas websites increased 40% at the start of 2014 compared to the same period in 2013.
“Global supply is a massive challenge and our biggest investment area. The uptake from having the right hotel stock for travel agents and travellers across the world from 42 countries is immediate, but customer demand changes and keeping up is crucial to continued growth,” said CEO Paul Evans. “Our top five trade customers are now a combination of UK, South American and Scandinavian companies and our German business is now one of our top growth areas. Going global means our ambition of delivering GBP1bn in sales within two years is now a tangible goal.”
The group has also seen website traffic for its non-UK websites soar 50% so far this year, with visits from tablets and mobiles up 26% and 120% respectively.
“We are delighted that our investment in hotel buying, mobile and diversification from the UK is paying off, with our growth accelerating ahead of schedule,” added Alex Gisbert, chief marketing officer.