The Ministry of Tourism and Egyptian Tourist Authority (ETA) have announced their sponsorship of the 104th session of the World Tourism Organization (UNWTO) Executive Council in Luxor, which takes place today and tomorrow (30-31 October).
Luxor is also hosting the 5th UNWTO Global Summit on City Tourism, attended by representatives and participants from a vast number of countries.
The conference will include several workshops to exchange experiences in the field of tourism and propose ways to support and develop tourism in Luxor.
The UNWTO Executive Council announced the selection of Luxor city to host the conference as the 2016 capital of world tourism, affirming its position as an irreplaceable touristic and historical treasure and to restore the world’s interest to this picturesque tourist destination which has suffered from the various recent events in Egypt.
Luxor is considered as one of the key tourist destinations in Egypt, which includes numerous Pharaonic ancient monuments that have stood the test of time and have proven itself on the touristic and cultural map of the world such as the Valley of the Kings, Tombs of the Nobles, and the Valley of the Queens.
The 5th UNWTO Global Summit (Cities – local culture for global travellers) will discuss the tourism trends in the city including: sustainable development, spatial organization, development and innovation in the field of city tourism, and cross-cultural behaviour. The gathering will also discuss how the public and private sectors can contribute in tourism development, cultural exchange between nations, identity and cultural heritage preservation of countries.
The UNWTO will also launch a new initiative to exchange point of views in various tourism topics between representatives of the touristic cities and decision-makers. The initiative will work on promoting the vital role of tourism as a driving force for economic and social development in cities.
“We are keen to take advantage of such events in order to highlight the tourist attractions of this historical city and reignite tourism traffic to Luxor and Aswam,” said Egypt’s Minister of Tourism, Yehia Rashed.
“It is vital to send positive messages about Egyptian tourist attractions, especially in terms of safety and security, and to show we are capable of hosting major events.”