In an effort to enhance its customer experience, Yachting Partners International (YPI) recently launched a new mobile app. The app offers HNWIs an opportunity to book holidays instantly.
Users of the app can access the first live interactive dedicated yacht search, Yachts Around Me, based on yachts’ real-time location. The programme also informs visitors through an interactive photo gallery details if the vessel is are available for charter or sale.
As Mark Duncan, marketing director explains: “The Middle East is home to quite a number of wealthy people as the region accounts for a large number of bookings. Ultra-high net worth individuals are using superyachts to wine and dine friends and business associates. We want to cash in on this trend.”